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Commercial Awareness

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What we do Finance Business Partners Business Acumen Commercial Awareness Business Performance Investment Ready
Our services Bespoke Programmes Training Courses Workshops Coaching & Mentoring
Our Customers Small Medium (SME) High Growth Entrepreneurs Organisations Finance Professional

Commercial awareness can be defined as an interest in business and a genuine understanding of the wider environment in which an organisation operates. This will include customers, competitors, suppliers and the overall market place. Once you start to include strategy and financial literacy/ effectiveness, commercial awareness might be better described as business acumen.

Commercial awareness may mean different things to different businesses and therefore at Indigo, we offer only bespoke programmes. We interview your business managers and key stakeholders are interviewed, to determine exactly what you require for your business. Our consultants will usually be from a financial background, often ex Finance Director’s in industry, in small and large organisations and well versed in understanding the complexities of your business model. We will ascertain what you feel your business managers and personnel require to perform their roles effectively and from this we will develop a bespoke business case study, based purely on your model and develop this into a delivered training programme with additional small group learning sets, to enhance learning and drive cultural business change.

We will build in appropriate leadership models and competencies around a framework that may include financial driven competencies (see also our business acumen programmes, where financial literacy is a key ingredient).  

All our programmes are developed to reflect the audience to ensure appropriate complexity and pace.

Areas may include:


Please see Our Approach and Indigo Story for further information on our unique service, or contact us for more detail.